It is with pleasure that Lefroy
Valley Australia announces the distribution of the De Ruiter
seeds brand from the 1st of July, 2008. The final contract was
signed in May this year. 
De Ruiter are world leaders in
protected culture crops. They have an excellent research and
development team which is very focused on their product groups
of capsicum, cucumber, eggplant,
melon and tomato.
They remain world leaders in tomato rootstock, with Maxifort
dominating this market. The De Ruiter range of product types in
tomatoes is extensive from cherries through to truss, these are
available in different colours and fruit sizes. Tricia is
currently a strong line for the heat truss market, with new
varieties Success, Doloress and Plaisance performing well in
trials.
The demand for food and niche products under increasingly tough
climatic conditions has resulted in a world wide trend towards
more protected culture crops.
The addition of the De Ruiter brand to our product range, means
that Lefroy Valley will be ideally placed to service this
market. We look forward to continuing the strong development of
De Ruiter products in Australia, with the resultant win-win for
growers!
Lefroy Valley is a vibrant, growing
horticultural seed company committed to delivering solutions to
the challenges faced by farmers in Oceania.
Lefroy Valley covers both
Australia and New Zealand and has a mix of employees who
possess a combination of practical experience, an
understanding of modern agronomy and have an affinity for
the land.
Lefroy Valley represents the
cream of the worlds vegetable seed breeding companies
including Hazera, Snowy River, Nickerson Zwaan and Pop
Vriend to name a few.
Our
close relationship with these companies allows us to market in
original packaging providing you confidence and backup for the
product you are purchasing and also meets the objective of SQF/HACCP
accreditation.
Picture above left: Mr Biense Visser,President
and Chief Executive Officer of De Ruiter Seeds and Nick Laminski,
General Manager of Lefroy Valley signing contracts
Picture above right: Mr Biense Visser & Nick
Laminski handshake after contract signing
Click here for
Lefroy
Valley NZ website |
